Cohorts
Audience segments for targeted content
Starting May 1st
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Cohorts start May 1st
April is for building the rhythm. Learning to post consistently, warming up the algorithm, finding your voice. Cohort targeting begins when the foundation is solid.
Current phase
General content
Cohort selection
May 1, 2026
Strategy
Post, observe, then target
How cohorts work (Gary Vee framework)
Define with "teeth" — Not "business owners." Think: "agency founders doing $500K-$2M who handle their own sales."
Accordion effect — Cohorts expand and contract based on what's working. Engagement data tells you if you picked right.
Content as a filter — 60-70% of posts speak to your cohort. The rest is personal. Ask yourself: "would this matter to them?"
Commit for 30 days — Pick one, test it. If no engagement after a month, adjust. It's a hypothesis, not a contract.